When a company is relatable, it makes it that much more likely that people will become customers. Having a friendly air to the company makes it so that people can relate to the brand and realize it’s not just a large corporation with no soul. It’s good to show people that you do in deed have a soul. People will see your brand in a more favorable light.
So when choosing promotional products or corporate gifts, pick an item that shows a little personality. Don’t be afraid to go out of the box with your ideas. Something that represents what your company stands for will got a lot further than something that every other company sells.